How To Choose The Right Packaging For Your Product
When it comes to choosing the right packaging material for your product, you can’t go wrong by paying close attention to the details. After all, packaging may just be one of the biggest factors in making your product a success.
The right packaging not only attracts consumers, it will keep your product safe in transportation and keep it fresh. This reinforces the quality of the brand and item when customers know they can count on a fresh item from when it hits the shelf to when it’s in their hand.
Before you begin any packaging endeavor, you must determine the scope of your budget. This will determine what kinds of materials you can use, and what you can spend making your design as enticing as possible.
Once you have decided on the package design, it’s time to consider function. No matter how amazing the design, if the package doesn’t function properly, it will do you no favors.
Packaging Materials And Sustainability
When it comes to packaging materials, it’s a good rule of thumb to treat your products like you would treat yourself. Just as you would not want to live in a home that is too big or too small, the right space for the right packaging has great effect on the end result.
Tips for Choosing the Right Packaging Company
When selecting a packaging company, you want a partner you can rely on. Ideally, the company will have all the services and features your company needs; however, bear in mind these needs can change as your company grows and evolves
A high quality final product should be a top criteria and priority. Ensure that your packaging company will be using effective processes and procedures to calibrate, control and maintain high standards. Do they perform regular inspections, measurements and tests of their equipment?
Intuitive Customer Service
Customer service should go beyond just meeting your needs today; look for a package design and production company that’s committed to exceeding your expectations now and planning for your success in the future.
Experienced in Graphic and Structural Design
Your packaging company should be experienced in a range of key packaging capabilities and solutions. From retail packaging and displays to industrial packaging and engineering design expertise, Victory Packaging can meet any range of needs. A full-service packaging company, like Victory Packaging, can better serve you in every phase of your company’s growth and development.
A Range of Materials and Processes
Be sure your packaging partner is well-versed in paper substrates, structures, and styles. They should be able to facilitate ideal graphics integration and printing processes. Victory Packaging features a team of in-house structural engineers to assist you in all phases of ideation, concepting, design and rendering. Structural prototypes, animations, 3D renderings, and ﬁnal artwork can all be provided to ensure high-quality results.
The Ultimate Guide: How To Choose the Right Packaging for Your Product
The way your product is packaged plays a surprisingly key role in how consumers respond to it. Good packaging can elevate your brand, justify a high price point, and serve as a key distinction between yourself and your competitors — and that’s just the beginning.
To understand why packaging is so important, you have to understand what your packaging communicates. There are a few fundamental elements of your product packaging: shape, design, materials, colors, and text. Each element communicates something about your brand both on its own and in relation to the entire package.
Determining the Basics of Your Package Design
Before you can select the best packaging for your product, you need to make some decisions up front.
What material do you want to use?
Your choice of material is one of the most important parts of your packaging design. Whether you go the paper or plastic route depends on your brand’s style and the product itself, though keep in mind that, overwhelmingly, consumers prefer paper packaging. 68% of consumers say they’re more likely to choose a product in a paper or cardboard package versus a plastic package, and 63% say paper packaging makes a product seem more high-quality.
How will your product be transported?
Durability is tantamount to successful packaging, and function and ease of transport should be considered when coming up with your package design. You don’t want to design original and eye-popping packaging only to have it lose its shape before it gets to its end location.
How to Choose the Best Contract Packaging Services
A contract packaging service, also known as a co-packer, is an organization that provides supply chain services such as warehousing pick-and-pack, equipment rental, and more. These companies can provide businesses with total turnkey solutions, or labour. Outsourcing your packaging and warehousing operations with a custom packaging company can benefit your business in many ways. But, before you settle on a co-packing company, it is important to make sure it is aware of your needs. By informing the contract packager of your goals, you’ll be able to discuss and identify if they are the right team for you to work with. Here are three important aspects to consider when choosing a contract packaging company.
Flexibility and Co-Packing of Packaging Service
Packaging and repackaging in the supply chain will always go through changes, and the co-packer should be able to guarantee their ability to respond quickly and make adequate changes to prevent any problems along the way. It is important to ask and find out how the company would meet challenges such as changes in planning, scheduling, and management. Many packaging companies will charge extra for last-minute or rushed projects, which you should expect. It is more important to focus on their ability to adapt to changes.
Capability and Location of Contract Packager
The company you desire to work with should never take for granted aspects such as maintaining machinery and the workspace required. You should ask your contractor what equipment they would use for your project, and request a walk-through of their recommended process. They should also have headquarters in close proximity to where your project will be the most effective. You should be able to reach your end customer or distribution centre as easily and quickly as possible. This will save you costs in terms of shipping and packaging. It will also help you build stronger relationships and explain your expectations clearly to your partner company.
Quality and Cost
Cost may be an important aspect to consider for your business, but it is not the most important factor that influences a successful packaging partnership. You should be budgeting 10% of the total cost for packaging, but be aware that this budget includes materials as well as paying your service vendors. Once you have considered the other factors, then you can negotiate your price with the contract marketing manufacturers as long as they are reliable, resourceful, and responsive to your needs
How to Choose a Pick and Pack Fulfillment Service That Saves You Time
Are you spending hours fulfilling orders to your customers? Your process is probably slow and laborious. Even after all the time you spend, you can still make costly mistakes like using a wrong shipping address.
What is Pick and Pack Fulfillment?
Pick and pack fulfillment is part of the supply chain management process. It’s the process of picking sold product, packing it, and then affixing a shipping label and invoice to the product.
Why You Would Want to Use a Pick and Pack Fulfillment Service
A streamlined picking and packing process isn’t an easy feat.
Choosing a Pick and Pack Fulfillment Service
Here’s your problem now: there are many different pick and pack services to choose from.
First and foremost, you need to see what all services they provide. At the minimal, they should provide basic pick, pack, and shipping capabilities. That’s why you’re using them.